Why does health technology innovation go wrong?
1 Comment May 25, 2018
In healthcare technology innovation, there is a tendency towards a solution-ﬁrst mindset and approach. A better approach is to ﬁrst identify, understand, measure, prioritise, segment and synthesise the unmet needs of multiple healthcare ecosystem actors. Yet doing so hinges on resolving the problems of ﬂawed deﬁnitions and wrong inputs at the front-end of the healthcare technology innovation process. With the right units of analysis, the correct inputs deﬁned and the proper innovation sequence followed, previously hidden opportunities for healthcare technology innovation can be revealed, market-based strategies devised and new product (and service) concepts generated to address important areas of unmet need. In this article, Chris Lawer, Umio CEO, describes how to reduce innovation costs whilst improving the efficacy and success rates of novel healthcare and clinical technologies, products and services.